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Fall 2023
October 11-12 / Irving, Texas
Irving Convention Center
500 West Las Colinas Boulevard
Irving, Texas 75039
Wednesday, Oct. 11 \ 9 am - 5 pm CT
New! Bonus Workshops \ 5:30 pm - 7:30 pm CT
Thursday, Oct. 12 \ 9 am - 1 pm CT
DSU is a direct selling 2-day masterclass with a TED-style show flow.
DSU is the largest gathering of corporate executives laser-focused on the entire community's growth, well-being, and future. Learn from subject matter experts and executive leaders ready to give you their insights, experiences and learnings to help you fast-track your business strategies.
Access is free to all active corporate direct selling executives and event sponsors.
Just one idea we got from a DSU event has opened up a world of possibilities for us."
Jesse McKinney
Co-Founder & CEO
Red Aspen
DSU is the best event in the industry! The content value,
networking opportunity and executives’ willingness to share is unmatched."
Sarah Shadonix
Founder & CEO
Scout & Cellar
I would not miss the next
DSU event because you
never know what insights
you’re going to get."
Landen Fredrick
Chief Global Sales Officer & President
Mannatech
SPEAKERS
Meet the Speakers
*More speakers to be announced and are subject to change.
STUART JOHNSON
CEO, Direct Selling Partners, DSN and NOW Tech
Stuart Johnson has served the direct selling industry for 36 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.
Stuart Johnson has served the direct selling industry for 36 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.
GARRETT McGRATH
President
ANMP
Garrett’s direct selling career has spanned three decades, and he’s built organizations of more than 150,000 distributors in 21 countries. Garrett has served as President of the Association of Network Marketing Professionals (ANMP) since 2012. He embraces a simple, straightforward approach and is passionate about crafting compelling, compliant content. Garrett understands the vast and uniquely different habits, traits and practices of direct selling corporate and field leaders and emphasizes the importance of building effective communication between them.
ANMP
Garrett’s direct selling career has spanned three decades, and he’s built organizations of more than 150,000 distributors in 21 countries. Garrett has served as President of the Association of Network Marketing Professionals (ANMP) since 2012. He embraces a simple, straightforward approach and is passionate about crafting compelling, compliant content. Garrett understands the vast and uniquely different habits, traits and practices of direct selling corporate and field leaders and emphasizes the importance of building effective communication between them.
JOHN ALCALA
CEO
It Works!
John experienced the power of direct selling first-hand, working as a top field leader for It Works!. He and his wife SheriLynn spent seven consecutive years in the Top 10 prior to joining the corporate team. As a life-long learner and proven field leader, John brings a unique perspective to It Works! He believes wholeheartedly in the power of direct selling to change lives because all that’s required to succeed is grit and determination—providing a level playing field and vibrant opportuntity for all.
It Works!
John experienced the power of direct selling first-hand, working as a top field leader for It Works!. He and his wife SheriLynn spent seven consecutive years in the Top 10 prior to joining the corporate team. As a life-long learner and proven field leader, John brings a unique perspective to It Works! He believes wholeheartedly in the power of direct selling to change lives because all that’s required to succeed is grit and determination—providing a level playing field and vibrant opportuntity for all.
JENN ASHBY
Co-Founder
Savvi
Jenn Ashby has a single purpose in life—to help—and has intentionally chosen direct selling as her platform. After 10 years of experience as an executive project manager at a top Fortune 500 tech company, Jenn discovered network marketing and never looked back. She has 15 years of diverse experience working in and serving the industry, helping teams, distributors, leaders and companies cultivate sales through community.
Savvi
Jenn Ashby has a single purpose in life—to help—and has intentionally chosen direct selling as her platform. After 10 years of experience as an executive project manager at a top Fortune 500 tech company, Jenn discovered network marketing and never looked back. She has 15 years of diverse experience working in and serving the industry, helping teams, distributors, leaders and companies cultivate sales through community.
NANCY BOGART
Founder & CEO
Jordan Essentials
Nancy started Jordan Essentials, a natural bath and body business, from her kitchen 20 years ago as a way to be home with her children and still provide income for her family. Since those humble beginnings, Nancy has helped thousands of consultants connect, give back and grow as professionals. She’s also a sought-after speaker and proven leader with depth and humor that are both relatable and inspiring.
Jordan Essentials
Nancy started Jordan Essentials, a natural bath and body business, from her kitchen 20 years ago as a way to be home with her children and still provide income for her family. Since those humble beginnings, Nancy has helped thousands of consultants connect, give back and grow as professionals. She’s also a sought-after speaker and proven leader with depth and humor that are both relatable and inspiring.
DAVID BROWN
Chairman & CEO
Activz
David has held various executive roles in the health and nutrition industry since 1996. Beginning at Natural Balance in 1996 and including such heavy hitters as Metabolife International, LifeVantage and Yevo. Most recently, David was named Chairman and CEO of ACTIVZ. David attended Brigham Young University, earning a Bachelor's Degree in Japanese then attended Cornell Law School, where they earned a Juris Doctor.
Activz
David has held various executive roles in the health and nutrition industry since 1996. Beginning at Natural Balance in 1996 and including such heavy hitters as Metabolife International, LifeVantage and Yevo. Most recently, David was named Chairman and CEO of ACTIVZ. David attended Brigham Young University, earning a Bachelor's Degree in Japanese then attended Cornell Law School, where they earned a Juris Doctor.
HEATHER CHASTAIN
Founder & CEO
Bridgehead Collective
With 20 years of cross-functional experience in direct selling, Heather brings a solid understanding of sales, marketing, technology, manufacturing, operations and C-Suite challenges as well as a strong collaborative and relational style of leadership to the table. Heather has held executive roles as Shaklee, Arbonne International, Celebrating Home and BeautiControl. Heather is the Founder and CEO of Bridgehead Collective, a firm founded to help companies in the channel innovate, form and execute strategic plans in a dynamic digital environment.
Bridgehead Collective
With 20 years of cross-functional experience in direct selling, Heather brings a solid understanding of sales, marketing, technology, manufacturing, operations and C-Suite challenges as well as a strong collaborative and relational style of leadership to the table. Heather has held executive roles as Shaklee, Arbonne International, Celebrating Home and BeautiControl. Heather is the Founder and CEO of Bridgehead Collective, a firm founded to help companies in the channel innovate, form and execute strategic plans in a dynamic digital environment.
GRAEME CLEGG
Executive Chairman
New Image
Graeme started out as a sheep farmer in New Zealand. It was there that he developed his groundbreaking ideas about health supplements. In 1984, he decided to act on his research into the incredible health benefits of colostrum, nature’s first food. Today, New Image operates in 18 countries across three continents and has upcoming plans to launch in Germany, the United Kingdom, South Africa and Greece—bringing Kiwi spirit and products to eager markets.
New Image
Graeme started out as a sheep farmer in New Zealand. It was there that he developed his groundbreaking ideas about health supplements. In 1984, he decided to act on his research into the incredible health benefits of colostrum, nature’s first food. Today, New Image operates in 18 countries across three continents and has upcoming plans to launch in Germany, the United Kingdom, South Africa and Greece—bringing Kiwi spirit and products to eager markets.
BRIAN GILL
CMO
4Life
As 4Life's Chief Marketing Officer, Brian believes that “everything is boring” and loves the challenge of engaging an ever-distracted audience of customers and Affiliates. He brings focus and freshness to the brand by creating an exceptional brand experience through impeccable communication and compelling visuals. Brian believes the connection between a company's brand and Affiliates' brands is the key to differentiation, loyalty and long-term success.
4Life
As 4Life's Chief Marketing Officer, Brian believes that “everything is boring” and loves the challenge of engaging an ever-distracted audience of customers and Affiliates. He brings focus and freshness to the brand by creating an exceptional brand experience through impeccable communication and compelling visuals. Brian believes the connection between a company's brand and Affiliates' brands is the key to differentiation, loyalty and long-term success.
DEBORAH K. HEISZ
Co-CEO
Neora
With more than 20 years of leadership experience in a variety of roles within the multibillion dollar direct selling industry, Deborah K. Heisz has successfully built and led strong teams to achieve strategic goals. Deborah has successfully chaired Neora’s global steering committee and directed the leadership team to position the company for new growth domestically and internationally. In addition to her position as Neora’s Co-CEO, Deborah maintains her role as Chief Executive Officer of Live Happy, LLC.
Neora
With more than 20 years of leadership experience in a variety of roles within the multibillion dollar direct selling industry, Deborah K. Heisz has successfully built and led strong teams to achieve strategic goals. Deborah has successfully chaired Neora’s global steering committee and directed the leadership team to position the company for new growth domestically and internationally. In addition to her position as Neora’s Co-CEO, Deborah maintains her role as Chief Executive Officer of Live Happy, LLC.
JUDITH SANCHEZ LOPEZ
General Manager Latin America
PM-International
Judith is an international leader with more than 30 years of experience in the beauty and cosmetics industry, with a focus on launching and driving business growth in a variety of LATAM countries, South America, the US and Asia during her tenure with JAFRA. JAFRA was almost exclusively focused on the Hispanic/Latino market, and Judith recently joined the PM-International family to share her expertise as the company expands its reach across Latin America.
PM-International
Judith is an international leader with more than 30 years of experience in the beauty and cosmetics industry, with a focus on launching and driving business growth in a variety of LATAM countries, South America, the US and Asia during her tenure with JAFRA. JAFRA was almost exclusively focused on the Hispanic/Latino market, and Judith recently joined the PM-International family to share her expertise as the company expands its reach across Latin America.
MADISON MALLARDI
Co-Founder & CEO
LimeLife by Alcone
Working side-by-side with her family, Madison learned to value community and take care of loyal customers. By the time she was 21, she had ushered in a new era at the family’s professional makeup company. She’s literally had her hands in everything—operations, product development, finance, sales, customer care, branding and marketing. Recently, Madison assumed the role of CEO, and with her vast experience and passion, she is poised to take LimeLife to the next level.
LimeLife by Alcone
Working side-by-side with her family, Madison learned to value community and take care of loyal customers. By the time she was 21, she had ushered in a new era at the family’s professional makeup company. She’s literally had her hands in everything—operations, product development, finance, sales, customer care, branding and marketing. Recently, Madison assumed the role of CEO, and with her vast experience and passion, she is poised to take LimeLife to the next level.
BLAKE MALLEN
Billion-Dollar Brand Builder & Community Marketing Strategist | Podcast Host
Blake is a billion-dollar brand builder, community marketing expert and President of Prüvit. With over two decades of field, ownership and executive experience in the direct selling industry, Blake offers a unique combination of wisdom and innovation that has helped him turn ideas into iconic healthy lifestyle brands. Blake was a top-rated speaker at the Fall DSU event for his Cracking the Amazon Code presentation.
Blake is a billion-dollar brand builder, community marketing expert and President of Prüvit. With over two decades of field, ownership and executive experience in the direct selling industry, Blake offers a unique combination of wisdom and innovation that has helped him turn ideas into iconic healthy lifestyle brands. Blake was a top-rated speaker at the Fall DSU event for his Cracking the Amazon Code presentation.
VIVIAN MOKOME
Founder & CEO of Vivian Mokome Projects
PAULO MOLEDO
CEO & President
Hy Cite
Paulo joined Hy Cite in 2019 as Senior Vice President of Strategy and was soon promoted to President. His experience in direct selling includes five years as President of JAFRA. Prior to that, he built a successful career at Avon, where he held strategic positions such as General Manager for the North Latin American Cluster based in Mexico; General Manager for the South Latin America Cluster based in Argentina; and as Vice President of Finance for Latin America.
Hy Cite
Paulo joined Hy Cite in 2019 as Senior Vice President of Strategy and was soon promoted to President. His experience in direct selling includes five years as President of JAFRA. Prior to that, he built a successful career at Avon, where he held strategic positions such as General Manager for the North Latin American Cluster based in Mexico; General Manager for the South Latin America Cluster based in Argentina; and as Vice President of Finance for Latin America.
ROGER MORGAN
Founder & CEO
pawTree
Roger launched pawTree in 2014 by combining two passionate and powerful industries: the $100+ billion pet industry and the $40+ billion social selling industry. HIs vision is to create a world where both pets and people thrive. pawTree achieves this through their holistic dog and cat nutrition products and their affiliate-based business opportunity. pawTree has over 2,000 affiliates in all 50 states and has won numerous awards including being named one of Inc’s 5000 Fastest Growing Companies.
pawTree
Roger launched pawTree in 2014 by combining two passionate and powerful industries: the $100+ billion pet industry and the $40+ billion social selling industry. HIs vision is to create a world where both pets and people thrive. pawTree achieves this through their holistic dog and cat nutrition products and their affiliate-based business opportunity. pawTree has over 2,000 affiliates in all 50 states and has won numerous awards including being named one of Inc’s 5000 Fastest Growing Companies.
JEFF OLSON
Founder & CEO
Neora
Neora
ARMAND PUYOLT
CEO & President
Vida Divina
Armand is a legendary network marketing leader, multi-million-dollar earner, expert and consultant whose goal is to help as many people as possible. Today as the leader of Vida Divina, he continues to build a company based on respect for his customers and distributors. Already in nine countries around the world and growing, the opportunity he has created with Vida Divina continues to inspire and impress.
Vida Divina
Armand is a legendary network marketing leader, multi-million-dollar earner, expert and consultant whose goal is to help as many people as possible. Today as the leader of Vida Divina, he continues to build a company based on respect for his customers and distributors. Already in nine countries around the world and growing, the opportunity he has created with Vida Divina continues to inspire and impress.
SHELLEY ROJAS
Chief Brand Officer
DSN
Shelley, an experienced multi-medium creative, seasoned executive and leader, serves as Chief Brand Officer at DSN. In this role, Shelley oversees the business operations of the brand’s multimedia outlets, which include digital and print publications, podcasts, original content and events. Shelley is passionate about leadership, serving and supporting others.
DSN
Shelley, an experienced multi-medium creative, seasoned executive and leader, serves as Chief Brand Officer at DSN. In this role, Shelley oversees the business operations of the brand’s multimedia outlets, which include digital and print publications, podcasts, original content and events. Shelley is passionate about leadership, serving and supporting others.
HANIEH SIGIRI
Founder & CEO
Qyral
Hanieh is an entrepreneur, biochemist, anti-aging industry disruptor and mom. Her holistic California-based skincare brand, Qyral, is the culmination of a lifelong mission to improve lives and increase longevity. She combines her business acumen, bioscience knowledge and passion for empowering women to be beautiful and financially free. Hanieh exited her last business, a multimillion-dollar logistics operation because she felt stifled in the impact she could bring to others.
Qyral
Hanieh is an entrepreneur, biochemist, anti-aging industry disruptor and mom. Her holistic California-based skincare brand, Qyral, is the culmination of a lifelong mission to improve lives and increase longevity. She combines her business acumen, bioscience knowledge and passion for empowering women to be beautiful and financially free. Hanieh exited her last business, a multimillion-dollar logistics operation because she felt stifled in the impact she could bring to others.
BRANDON WHITE
Founder & CEO
File Finder
Brandon is a sought-after expert on AI/ML and emerging technologies. He’s consulted for large corporations and served as a subject matter expert to the US government. He started his career in technology as a pioneer on the Internet in 1996 building one of the first large scale product recommendation engines. He also used AI techniques to auto generate content that led to over $550,000/month of free SEO traffic. He has also worked for two venture capital firms investing in software, security and internet companies; and worked in management in marketing at AOL.
Brandon has also quickly become a valuable go-to resource for direct selling companies—this is his third appearance at a DSN event, and his knowledge, mastery and insights always deliver the tangible takeaways today’s executives are looking for. His practical approach always simplifies and demystifies this rapidly evolving technology, cutting through the noise and shedding light on what you need to know now and in the future. Brandon does the heavy lifting for you and your team—providing you with the research you need to implement and execute quickly and effectively.
File Finder
Brandon is a sought-after expert on AI/ML and emerging technologies. He’s consulted for large corporations and served as a subject matter expert to the US government. He started his career in technology as a pioneer on the Internet in 1996 building one of the first large scale product recommendation engines. He also used AI techniques to auto generate content that led to over $550,000/month of free SEO traffic. He has also worked for two venture capital firms investing in software, security and internet companies; and worked in management in marketing at AOL.
Brandon has also quickly become a valuable go-to resource for direct selling companies—this is his third appearance at a DSN event, and his knowledge, mastery and insights always deliver the tangible takeaways today’s executives are looking for. His practical approach always simplifies and demystifies this rapidly evolving technology, cutting through the noise and shedding light on what you need to know now and in the future. Brandon does the heavy lifting for you and your team—providing you with the research you need to implement and execute quickly and effectively.
Panel: Unveiling the Secrets to Service-Based Success: Insights and Strategies
ANGELA LOEHR CHYSLER
Chief Development Officer, ACN
Angela serves as Chief Development Officer at ACN and is responsible for marketing and events. Angela joined ACN in January 2022 when her family business, Team National, entered a business relationship with ACN. Angela led Team National with dedication and servant leadership from September 2000 until the ACN transition in January 2022. ACN markets a complete suite of residential and business services in the US and globally.
Angela serves as Chief Development Officer at ACN and is responsible for marketing and events. Angela joined ACN in January 2022 when her family business, Team National, entered a business relationship with ACN. Angela led Team National with dedication and servant leadership from September 2000 until the ACN transition in January 2022. ACN markets a complete suite of residential and business services in the US and globally.
LEO PAREJA
Chief Strategy Officer
eXp Realty
Leo joined eXp Realty in June 2022 as President of Affiliated Services to oversee the company’s products and services. He was named Chief Strategy Officer in November 2022. In this role, Leo creates strategies that reinforce and continuously evolve eXp Realty’s competitive advantage and industry-leading agent value proposition. Leo has 20 years of real estate experience and has been recognized as a top real estate agent in RealTrends’ The Thousand report.
eXp Realty
Leo joined eXp Realty in June 2022 as President of Affiliated Services to oversee the company’s products and services. He was named Chief Strategy Officer in November 2022. In this role, Leo creates strategies that reinforce and continuously evolve eXp Realty’s competitive advantage and industry-leading agent value proposition. Leo has 20 years of real estate experience and has been recognized as a top real estate agent in RealTrends’ The Thousand report.
ERIC REISDORF
Chief Development Officer
Ambit
Eric joined Ambit Energy in July 2022 after more than 20 years of experience across a variety of roles within the retail energy industry. Ambit is already the #1 direct selling energy provider in the world, and Eric leverages his prior roles in product development and pricing, financial planning and customer lifecycle strategy to continue to drive consultant and revenue growth for the company.
Ambit
Eric joined Ambit Energy in July 2022 after more than 20 years of experience across a variety of roles within the retail energy industry. Ambit is already the #1 direct selling energy provider in the world, and Eric leverages his prior roles in product development and pricing, financial planning and customer lifecycle strategy to continue to drive consultant and revenue growth for the company.
ANTHONY VARVARO
COO & CFO
inGroup
Anthony joined InGroup in 2019 to direct the company's finance and accounting areas and has continually been promoted to increasing levels of responsibility—most recently being elevated to the role of Chief Operating Officer and now serving as both COO and CFO. Anthony brings extensive experience in financial services, global payment platforms, business management and team leadership to his new dual role with a demonstrated history in international business, management, payments, start-ups and leadership.
inGroup
Anthony joined InGroup in 2019 to direct the company's finance and accounting areas and has continually been promoted to increasing levels of responsibility—most recently being elevated to the role of Chief Operating Officer and now serving as both COO and CFO. Anthony brings extensive experience in financial services, global payment platforms, business management and team leadership to his new dual role with a demonstrated history in international business, management, payments, start-ups and leadership.
STUART JOHNSON
CEO, Direct Selling Partners, DSN and NOW Tech
Stuart Johnson has served the direct selling industry for 36 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.
Stuart Johnson has served the direct selling industry for 36 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.